The fifteenth Shandong Qixia apple art festival grand opening

October 16, by the Chinese Communist Party Qixia Municipal Committee, Qixia City People's Government, Huaxin Group co-organized by China's Shandong Qixia Apple Festival, in the Changchun Lake Tiffany Palace tourist area grand opening. 9:30 am, China's Shandong fifteenth Qixia Apple Festival officially kicked off, the opening ceremony by the Chinese network and the global network of Chinese channels and machine live throughout the live. Qixian party secretary Li Ning made the opening speech, the former deputy minister of the State Department of Agriculture, State Council Counselor Liu Jian, executive vice president of China Fruit Circulation Association, respectively, at the opening ceremony of the speech.

Qixia City Party Secretary Li Ning made the opening speech

The Ministry of Agriculture, the Ministry of Science and Technology, the General Administration of Quality Supervision, the China Apple Circulation Association and the relevant leaders of Shandong Province and Yantai, the United Nations Food and Agriculture Organization, Poland, South Korea, the United States and other foreign guests attended the opening ceremony. Qixia Apple Festival has been successfully held fourteen, this year is the fifteenth, held the purpose of the Apple Festival is to create "Apple's capital, sweet Qixia" image of the city to enhance the Qixia Apple in the domestic and international brands Visibility, strengthen domestic and foreign merchants of the liaison cooperation, adhere to the culture of Taiwan, the law of singing the apple culture business philosophy. At the same time started by the Taobao, Jingdong, Suning three major manufacturers to participate in the Qixia net goods section area. Central CCTV7 beautiful Chinese country line section of the whole record. In order to allow more people and fruitful friends to actively participate in the Apple Festival, the Apple Festival, a total of Taocun, Xicheng, Su shop, Yang, view five sub-venues, Apple Festival will continue month.

The opening ceremony of the National Science and Technology Ministry of Rural Technology Development Center, deputy director of the Institute of Comrade Wang Qiang, Shandong Provincial Science and Technology Department of Rural Science and Technology Promotion Center Director Song Yuli comrades for the "Shandong Qixia National Agricultural Science and Technology Park" unveiled, "along the way" For the Qixia "Hua Xin Minlian" brand Apple (APEC) China State Foreign Affairs State Council awarded the award and "Huaxin Minlian" national anthem brand ambassador Mr. Yang Fan certification; Alibaba rural Taobao Shandong General Manager Mr. Hu Xuejun, Mr. Zhou Guanhua, Senior Manager of Jingdong Health Business Department, Mr. Jiang Peng, General Manager of Yantai, and Mr. Li Ning, Secretary of CPC Qixia Party Committee, jointly launched Alibaba, Jingdong and Suning Qixia Apple Market. Then, the former Vice Minister of Ministry of Agriculture, Comrade Liu Jian, member of the State Council, announced the opening of the 15th Shandong Qixia Apple Festival.

Ms. Wang Ji for the Qixia "Huaxin Minlian" brand Apple (APEC) China State Foreign Affairs State Party Award

Comrade Liu Jian announced the opening of the 15th Shandong Qixia Apple Festival

In the theme of "Apple e times, Qixia more exciting" as the theme, we will continue to adhere to the "cultural stage, the economy singing opera", the festival will be organized for the masses to do the festival, the masses of the masses to do and frugal office, innovation and development principles "," Government guidance, business singing ", to take the market, social operation, expand online and offline sales channels, the use of online and offline media platform, increase the Apple brand marketing and publicity, and further promote Apple sales, economic and trade cooperation and Cultural tourism exchange.

Qixia is located in the hinterland of Jiaodong Peninsula, known as "Jiaodong roof," said, here four distinct seasons, sunny, most suitable for apple cultivation. The city has a population of 62.6 million, apple acreage has reached 100 million mu, of which fruit area or fruit orchard area has 71 million mu, with an annual output of 200 million tons of high quality apple, 85% of farmers income from fruit industry. There are 400,000 farmers directly engaged in apple cultivation, more than 5,000 people engaged in fruit circulation, more than 1,000 related enterprises engaged in apple industry chain expansion, a total of 500,000 people directly benefit from the apple tree, known as the "apple tree hold up the city " Over the years, Qixia apple cultivation area, total output, fruit quality, industry level ranks the leading domestic position, has been rated as national agricultural standardization demonstration area, China's fruit and vegetable pollution ten strong city, China Apple industry 20 counties (cities) The first.

At the same time, Qixia is also a "national ecological demonstration zone", the forest coverage rate reached 69.2%, much higher than the national average, ranking first in Jiaodong County. Qixia is "China's excellent tourist city", the territory of "Folk Palace" Mou's manor, "the first open-air hot springs in the north" Ai Shan Hot Springs 2 4A-level scenic spots, "Oriental Forest" crown, Mountain forest park, days Gushan, Jiaodong revolutionary martyrs cemetery and other 3A-level scenic spots 4, in recent years the tourism industry to an average annual growth rate of more than 20% rapid development. Qixia is an important water source in Yantai City, a total of 114 rivers and lakes, the total area of 13.3% of the water area, only the exit of the water without access to the flow, to protect the surrounding nearly 3 million people drinking water safety.

In recent years, Qixia municipal government relying on the characteristics of the apple industry, focus on creating "China's apple capital" brand. Since 2002, the municipal government has invested more than 5000 million, held an annual Qixia Apple Festival, has been held for 15 consecutive sessions. In the central station to do Qixia Apple image advertising, in the domestic cities and cities held Qixia Apple promotion, fruit for the media, to take the stage, the economy singing opera, effectively enhance the Qixia apple brand image and Qixia city economic status.

It is reported that in a period of one month, the current Qixia Apple Festival will be held at the opening ceremony of the Apple Festival and "beautiful Chinese village line" art activities, Qixia tourism Golden Month series of activities, the second Qixia apple network goods section, The first national apple industry transformation and upgrading and 100 colleges and universities scientific and technological achievements take the grassroots peak forum, "Apple" then heart - the previous Apple Festival Festival photo exhibition, "never forget" - large painting and calligraphy exhibition 15 theme activities. In addition, the current Apple Festival will also continue to set up township sub-venue, in the orchard and field to run the "Internet + precision out of poverty" entrepreneurial dream classroom, to carry out fruit king tournament, folk art performances, the secretary called you eat Apple live activities, To create a rich and colorful people for the holiday.

In fact, September 30, Qixia Tourism Golden Month has been played the opening of the fifteenth Apple Festival prelude. This year combined with the Apple Festival related activities, Qixia City has launched a tourism network marketing, million people Apple picking, folk culture and tourism festival and other activities, a comprehensive publicity global tourism concept. Among them, the Tai Xu Palace Scenic Area launched the "Mou's Manor + Tai Xu Gong + boat tour Changchun Lake + picking peace fruit" and other tourist routes, inviting thousands of people inside and outside the province to participate in Apple picking, interactive games and other activities, and held a blessing Will, boat tour Changchun Lake, concerned about the WeChat to send gifts and other activities. Chung Yeung Festival period, the elderly elderly card can also be free to visit the scenic area. Mou's Manor Scenic Spot launched the Golden Autumn Culture and Tourism Festival and folk music seven days activities, including throwing hydrangea, carrying sedan chair, across the saddle, into the bridal chamber and other traditional wedding show scene, Mu Moulin former residence "master guest" show, Miss "Miss embroidery" show , The opera opera opera, opera, and other related activities, "real scene, old objects, real artists" intangible cultural heritage project display, gossip drum, yangko dance, playing lions, children's entertainment, food festival, handicrafts and other peripheral activities, the other As well as do the cake, Yang cake, with the clean, guess riddles, swing and other folk customs experience activities.

To fruit for the media to the city of fruit. In recent years, Qixia municipal government has always put the "financial support ability and the mass happiness index" as the fundamental goal of development, the "solid foundation, strong industry, high-end lead, across the development" as the basic concept of governance in the city On the layout of the productive forces, gather the city's power to break through the 20 km eco-industrial corridor, 20 km gold tourism corridor and the Taiwan farmers entrepreneurship park "two corridors and one garden" three major, the green development of the theme of the city, In the industrial cultivation, to play a comparative advantage, keep up with industry trends, efforts to break through high-end equipment manufacturing, clean energy, new materials, electronic information, science and technology mining, tourism, e-commerce, emerging services,  Apple and other nine industries; Work to promote, and actively promote the "down-to-earth officers and entrepreneurship, speed up the implementation of force" for the political fashion, firmly establish the "early plan, year-end results" and "results thinking" to "give top-notch, Of the standard positioning planning work to carry out the breakthrough in a single area to promote the city's overall work catch up across the cross The more Yantai City in 2012, 2014 scientific development assessment, the two received a comprehensive assessment of the prize. In 2015, the city's GDP reached 234.2 billion yuan, an increase of 9.5%; general public budget revenue reached 10 billion yuan, the increase and tax accounted for respectively, ranking No. 4, No. 2, Yantai. Shandong Qixia Apple Art Festival to help Qixia fruit industry development, deepen economic and trade cooperation important carrier, in promoting the apple industry chain extension, enhance brand influence and city visibility and so played a positive role. Shandong Qixia well-known brand "Hua Xin Min" brand Apple will serve as the national ceremony Apple Apple Qixia Apple industry out of the country, to the world.